2 Day Digital Intensive Workshop

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2 Day Digital Intensive Workshop

1. Introductions – A brief introduction from each attendee.

2. Overview of Digital Marketing.

3. Search Engine Optimisation (SEO)

  • What it is;
  • Benefits;
  • How it works;
  • Why;
  • Practical task.

4. Pay Per Click

  • What it is;
  • Different networks and the benefits;
    i. AdWords;
    ii. Remarketing;
    iii. Social PPC.
  • Why;
  • How to setup a campaign;
  • Practical task.

5. User testing and journey optimisation

  • Why;
  • How to increase conversion rates;
  • Practical task.

6. Online Reputation

  • Why is it important;
  • How to get control;
  • Results;
  • Practical task.

7. Social Media

  • How to create a strategy;
    i. Defining objectives;
    ii. Defining channels;
    iii. Content.
  • How to implement a social strategy;
  • Practical task.

Day Two – Practical Task

1. Quick re-cap of day 1;
2. Split into groups;
3. Introduction to the case study companies;
4. Introduction to the task;
5. Presentations from each group.

April 11 2018

Details

Start: April 11 @ 9:30 am
End: April 12 @ 4:30 pm
Cost: £220

Venue

Cambridge

Unit 8, Avenue Business Park, Brockley Road, Elsworth
Cambridge, Cambridgeshire cb23 United Kingdom

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Phone:

01223789252