2 Day Practical Digital Workshop

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2 Day Practical Digital Workshop

Please note; this is a very practical event and limited to only 10 places.

1. Introductions – A brief introduction from each attendee.

2. Overview of Digital Marketing.

3. Search Engine Optimisation (SEO)

We will be delving into the world of SEO looking at…

  • Keyword selection;
  • How to map your website;
  • How to use those keywords to optimise a page on your website;
  • How to use Google Search Console to identify broken pages;
  • How to submit a sitemap to Google;
  • How to use Yoast (WordPress sites only).

4. Pay Per Click

We will look practically at…

  • How to set up a campaign in Google AdWords;
    • Search campaigns;
    • Display campaigns;
    • Re-marketing campaigns.
  • How to set up a Facebook advertising campaign;
  • How to set up a Twitter campaign;
  • How to set up a Linked In campaign.

5. User testing and journey optimisation.

How to run user tests;

  • Planning out what you’re going to test;
  • Setting priorities and goals;
  • Tracking results;
  • Understanding user videos and heatmaps.

6. Content Creation

  • Why is it important;
  • How to write great content;
  • How to create an infographic;
  • Practical task.

7. Social Media

  • How to create a strategy for your business;
    i. Define objectives;
    ii. Selecting channels;
  • Practical task – Writing the plan for your business

8. Landing Pages

  • Why should you create landing pages.
  • What they should look like.
  • Create a wireframe of a landing page for your business.
August 09 2018

Details

Start: August 9 @ 9:30 am
End: August 10 @ 4:30 pm
Cost: £220

Venue

Cambridge

Unit 8, Avenue Business Park, Brockley Road, Elsworth
Cambridge, Cambridgeshire cb23 United Kingdom

+ Google Map

Phone:

01223789252