Digital Marketing is a broad term; granted, there are many aspects to successful digital marketing, and various channels to utilise within your overall strategy; however, this doesn’t mean you should shy away! This masterclass will embrace the vast and often misunderstood world of Digital Marketing. We’ll delve into the following:
- Search Engine Optimisation (SEO)
- Pay Per Click advertising (PPC)
- Social Media Optimisation (SMO)
- Online Reputation Management (ORM)
- and Conversion Rate Optimisation (CRO)
The above methods can often be confusing and tiresome. Digital Marketing experts Clicks will be dissecting each mechanism and relaying it in a simple, easy to understand visual and vocal format. We’ll be dipping our toes in the fundamentals of each subject; the benefits, the negatives, and advising on best practice to ensure complete success when utilised within your own digital marketing strategy.
Tip 1) Be it your tablet, laptop, mobile, or a simple pen and paper, bring something to make notes with.
Tip 2) Make some space in your Hippocampi (the memory sections of your brain) and get ready to fill it with the latest digital marketing knowledge!